“Clean label” is often used loosely in the wellness space. At FitTreats, it has a clear meaning.
What Is a Clean Label?
A clean label generally means:
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Transparent ingredients
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No unnecessary fillers
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No misleading claims
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Clear purpose of each ingredient
It allows consumers to understand what they are consuming and why.
Why Clean Labels Matter
Consumers today are more informed and cautious. Clean labels help:
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Build trust
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Reduce confusion
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Encourage informed choices
FitTreats believes wellness should be transparent, not intimidating.
Our Commitment
FitTreats follows a clean-label mindset to ensure products remain:
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Honest
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Easy to understand
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Suitable for long-term use
